An Examination of Infomediary Roles in B2C E-Commerce
نویسندگان
چکیده
This article provides a parsimonious research model that assists in the study of infomediary roles in B2C ECommerce, their level of integration and sophistication, and their impact on infomediary performance and customers’ satisfaction. After an extensive literature review, discovery, facilitation, and support roles were identified as the main roles that infomediaries perform in the B2C e-commerce arena. Based on a sample of 150 infomediaries from three industries namely automobile, retail, and travel, four hypotheses related to the research model were tested. Results suggest that infomediaries with high integration and sophistication level are found in the retail industry. In addition, not all infomediary roles exhibit the same level of integration and sophistication across the three selected industries.
منابع مشابه
A New Trust Model for B2C E-Commerce Based on 3D User Interfaces
Lack of trust is one of the key bottle necks in e-commerce development. Nowadays many advanced technologies are trying to address the trust issues in e-commerce. One among them suggests using suitable user interfaces. This paper investigates the functionality and capabilities of 3D graphical user interfaces in regard to trust building in the customers of next generation of B2C e-commerce websit...
متن کاملSmall Business Adoption of E-commerce: A Comparison of B2B and B2C Businesses
This paper examines why both B2B and B2C small businesses adopt of E-commerce. It provides an examination of the association between B2B/B2C adoption and other organizational and managerial factors by questioning small business managers about business sector, market focus, gender of the CEO and educational level of the CEO. It also examines the groupings and priorities of criteria used in the d...
متن کاملThe Types of Redress Procedures in Business-To-Consumer (B2C) E-Commerce
Redress refers to a process offering consumers access to internal complaint handling procedures and services to resolve disputes that occur during e-commerce transactions. The roles and types of redress have received much attention, particularly in offline business where the focus is largely on traditional litigation procedures. This paper focuses on the types of redress procedure consumers hav...
متن کاملAgents' roles in B2C e-commerce
The rapid evolution of the Internet from a general information space to an electronic market space provides the users with the possibility to navigate among thousands of Web sites for comparing products and merchants, for making their purchases or for obtaining some desired services. However, from the user’s viewpoint, such a navigation often requires an high cost in terms of time to spend on t...
متن کاملThe examInaTIon of Two web SITe uSabIlITy InSTrumenTS for uSe In b2C e-CommerCe organIzaTIonS1
This study used a B2C e-commerce simulation in an effort to validate two Web site usability instruments. The results of the confirmatory factor analysis found the first instrument exhibited moderately acceptable measurement properties, while the second instrument displayed poor validity for the suggested dimensions. Attempted validation of these instruments and the subsequent development of a m...
متن کامل